The company announced the rollout of its newest iPhone.
CUPERTINO, Calif. -- Apple announced its new line of iPhone models and other updated products at a launch event on Wednesday.
The event, which began at 1 p.m. ET, broadcast from the company's headquarters in Cupertino, California.
Apple CEO Tim Cook presented the newest products for the occasion, which Apple promoted with the teaser tagline "far out."
Apple's new iPhone 14 Pro will cost either $999 or $1,099
The iPhone 14 Pro will cost $999, and larger 6.7-inch iPhone 14 Pro Max will cost $1,099, the company said at a launch event on Wednesday.
The iPhone 14 Pro and iPhone 14 Pro Max will be available for preorder on Sept. 9 and purchase on Sept. 16, the company said.
Apple releases new iPhone 14 Pro
Apple released on Wednesday a new iPhone 14 Pro with advanced camera and video settings, the company said at a launch event. The model will also be available in the larger 6.7-inch iPhone 14 Pro Max model.
The iPhone 14 Pro draws on the new A16 bionic chip, which enables an always-on display, high-resolution photo and video, and greater memory bandwidth, the company said.
The advanced photo and video capabilities owe to a new 48 megapixel camera with a quad pixel sensor.
The new model of the iPhone 14 includes a "dynamic island," a set-aside section of the screen that offers alerts that can expand and change size without distracting from an app in use.
A new low-power mode will extend the duration that the phone can last on a single charge, the company said.
New iPhone 14 will cost either $799 or $899
The new iPhone model will cost either $799 for a standard 6.1-inch size, or $899 for a larger 6.7-inch iPhone 14 Plus, the company said at a launch event on Wednesday.
The standard iPhone 14 will be available for preorder on Sept. 9 and purchase on Sept. 16, while the iPhone 14 Plus will be available for purchase on Oct. 7.
The iPhone 14 and iPhone 14 Plus will include a slew of new features, such as enhanced Emergency SOS via satellite, which will be available free for two years for iPhone 14 owners.
The new iPhone model is compatible with 5G cellular networks, which will allow for faster download times and better streaming, the company said.
Apple releases new iPhone model
Apple released a new iPhone model on Wednesday that will be available in two sizes and feature an improved camera, among other updates, the company said at a launch event.
The iPhone 14 will be available in a standard 6.1-inch size as well as a larger 6.7-inch iPhone 14 Plus.
The new camera on the iPhone 14 will include a larger sensor and faster aperture, which will provide 49% improvement in low-light capture, the company said.
The new iPhone model will also feature an "action mode" for video recording that will stabilize shots as a user moves.
New model of AirPods will cost $249
Apple will release a new model of AirPods that costs $249, the company said at its launch event on Wednesday.
The AirPods Pro will be available for order on Sept. 9 and purchase on Sept. 23.
The new ear buds also include a customizable sound profile, enhanced noise cancellation and longer use on a single charge.
Using a photo taken of the user on their iPhone, the AirPods will provide a custom audio experience based on the unique shape of a given person's head and ears, the company said.
The AirPods Pro will offer up to six hours of use on a single charge, a 33% increase from the previous model.
Apple debuts new Apple Watch Ultra
Apple released a new smartwatch on Wednesday for active and outdoor users called Apple Watch Ultra that will cost $799, the company said.
The watch features precision GPS that operates in remote locations, as well as a redesigned compass app to further aid navigation.
In addition, the product carries a built-in 86 decibel siren that can alert people nearby in an emergency.
The Apple Watch Ultra includes a slew of other features, including a titanium case with edge protection, a second speaker, cellular built into all models, a customizable action button that gives access to other features and 36 hours of battery on a single charge.
A new battery optimization coming this fall will extend the battery life to 60 hours, the company said.
New low-cost Apple Watch model will cost either $249 or $299
The new model Apple Watch SE will cost $249 for GPS features, and $299 for GPS plus cellular capability, the company said at a launch event on Wednesday.
The model offers a low-cost alternative to the new Series 8 Apple Watch, which costs either $299 for GPS or $399 for GPS plus cellular, the company said.
The Apple Watch SE includes some of the features of the Series 8 announced by Apple on Wednesday, such as an always-on display screen that is "swim proof, dust proof, and crack resistant," the company said.
New Apple Watch will cost either $399 or $499, company says
The new model of the Apple Watch will cost $399 for GPS features, and $499 for GPS plus cellular capability, the company said at a launch event on Wednesday.
The Apple Series 8 will also include car crash detection that alerts emergency services to a vehicle accident, as well as low-power mode that extends the product's battery life, the company said.
The crash detection automatically alerts emergency responders with a user's location, and alerts a user's emergency contacts, the company said.
The low-power mode, meanwhile, will allow the Apple Watch to last 36 hours on a single charge, the company said.
Apple announces new Series 8 model of Apple Watch
Apple announced a new model of Apple Watch at its product launch event on Wednesday.
The Apple Watch Series 8 features an always-on display, and is "swim proof, dust proof and crack resistant," the company said.
The new model of the Apple Watch includes advanced features for women to track their menstrual cycles, including a temperature sensor that offers an estimate for the last time a woman wearing the watch has ovulated.
The Apple Watch Series 8 offers fitness aids, emergency call services and detailed health information like blood oxygen levels.
The Apple Watch "keeps you connected to the things you care about most, encourages you to stay active, and monitors your health and gets you help when you need it," Apple CEO Tim Cook said.