Tim Cook boasts that Apple already is the best at what it does. But he wants help from a more diverse team to create even better devices and applications. He's turning to young people, whose background is different from today's largely white and Asian male workforce.
RAW VIDEO: Rare one-on-one interview with Apple CEO Tim Cook
RAW VIDEO: Rare one-on-one interview with Apple CEO
In an interview you'll see only on ABC7, CEO Tim Cook talks about Apple's annual Worldwide Developers Conference, the company's late founder Steve Jobs, and also explains how and why the company is putting a lot of energy into making tech more inclusive.
That's why Apple awarded scholarships to 350 students to attend its weeklong Worldwide Developers Conference. Cook spent time with them, learning about apps they've developed. The youngest is 12-year-old Kiera Cawley, who has been coding since she was 9 years old.
"I think about where I was at their age, and they are light years ahead of me," Cook said. "They are so far ahead of me it makes me embarrassed to think about where I was."
Apple is investing $50 million to support organizations focused on inclusion in tech.
"I'm definitely one of the few, but I definitely get a lot of encouragement from my computer science teacher and organizations like NCWIT," said Apple scholarship recipient Rithika Korrapolu.
Ruthe Farmer is the Chief Strategy Officer of NCWIT, the National Center for Women & Information Technology, which Apple granted $10 million.
"If you look at all the groups that are largely left out of technology, out of the technology workforce, it's about 70 percent of the population -- women, underrepresented minorities, and people with disabilities," she said.
Harshita Gupta is a senior at Mission San Jose High School in Fremont. The 17-year-old will spend the next few days learning and networking.
"Meeting new people is definitely a big part of it," she said. "I'm not going to be afraid of asking questions and seeming 'stupid' because I think that's the point of being here."
"If you look at things over a five or 10-year period, I think there could be a sea change in that kind of time frame. I really do," Cook said.