But you have to look a little deeper to get a clearer picture of all the traditions that make up the Lunar New Year celebration.
Watch the video above as Roy Chan of the Chinatown Community Development Center explains the symbols and customs of this ancient celebration.
RELATED: Chinese New Year taboos and traditions
This is the Year of the Pig. The pig is the twelfth animal in the Chinese zodiac. It represents fortune and wealth.
This year's Chinese New Year Parade in San Francisco will be held on February 23.
Check out more stories about the Lunar New Year.