Activist Pattie Gonia asks Patagonia to drop trademark lawsuit over name, branding

SAN FRANCISCO (KGO) -- A well-known drag queen and environmental activist, Pattie Gonia, is asking major outdoor apparel company Patagonia to drop a lawsuit against her.

The Southern California company filed a trademark infringement suit against Wyn Wiley, also known as Pattie Gonia, seeking just $1 in damages.

Patagonia claims Wiley violated an agreement that limits her ability to make money using designs similar to the company's logo.

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In a social media post, Wiley said the lawsuit could lead to the loss of her name and brand. She also said it could cost her millions of dollars in legal fees and accused the company of betraying its own mission.

The legal dispute marks a growing conflict between the major outdoor brand and the activist, who recently backpacked to San Francisco to raise awareness about climate change.

Wiley is calling on Patagonia to drop the trademark lawsuit, saying it is an attempt to "erase an activist."

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The company filed the suit earlier this year, alleging trademark infringement after Pattie Gonia attempted to secure rights to the name for merchandise and events. Wiley argues the case could cost more than $1 million in legal fees and threaten her activism and career.

In a statement issued last week, Patagonia said: "This matter is not about seeking financial gain, nor is it about challenging anyone's identity or right to advocacy, protest, or creative expression. The last thing we wanted was a legal fight with someone who shares our values, but we must protect our business and employees."