Loosened restrictions on sneaker colors were evident from the opening tip of the very first game of the season.
Adidas has taken Rockets forward James Harden away from Nike with a 13-year, $200 million offer that Nike opted not to match.
Adidas has submitted a bid of $200 million over 13 years to sign Rockets forward James Harden, whose deal with Nike recently expired, sources told ESPN.com.
Houston Texans defensive end J.J. Watt has signed a shoe and apparel endorsement deal with Reebok. Terms were not disclosed.
On Friday, Adidas unveiled a billboard across from the famous Wrigley marquee featuring 23-year-old Cubs third baseman Kris Bryant with the text "Worth The Wait."
Jameis Winston, the potential No. 1 overall NFL draft pick, has filed to trademark "Famous Jameis," a nickname he was given during his impressive, two-year stint at Florida State, where he won a national title and a Heisman Trophy.
