Alexander Wang's H&M debut draws crowds

SAN FRANCISCO (KGO) -- Alexander Wang, who grew up in San Francisco, is the latest high-end designer to launch his collection at H&M.

After months of build up, shoppers Thursday couldn't wait to get their hands on his designs at a more affordable price.

Sky7 HD was overhead as the line grew outside the San Francisco store on Powell Street near O'Farrell Thursday. The line started forming Wednesday night.

Line at H&M in San Francisco.

Wang's collection costs about $13 for accessories and goes up to about $400 for jackets.

Shoppers snapped up the merchandise.

"You know you get a very limited edition for fashion lovers," shopper Erica Englund said. "It's a high-end designer and he's designing for low-end prices."

Shopper Naomi Castro shows off items purchased at H&M in San Francisco.

Naomi Castro spent $60 on a crew-neck sweatshirt with Wang's last name on it.

"I was here at 8 p.m. last night and I slept in a lawn chair," Castro said. "It was well worth it."

In the end, Casto spent more than $600.

Wang's line created such a buzz, it crashed H&M's website. Some items are already listed on eBay for double the price.
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