Wednesday morning, Napa County saw the impact.
Tuesday night, Napa went to sleep in the orange tier and they woke up in the purple, meaning stricter measures took effect.
[Ads /]
As rain fell on Napa Wednesday, it felt like salt on an old economic wound.
RELATED: Coronavirus Update: FDA approves 1st rapid virus test that gives results at home
Napa County had been doing so well and then the spike hit.
App users: For a better experience, click here to view the full map in a new window
MAP: CA counties that can, can't reopen under new rules
Napa went from only four cases per 100,000 in October, to an unadjusted 22.1 just two days ago.
Once a COVID-19 cooling zone, Napa is now a hot spot and the numbers seen Wednesday reflect realities of two weeks ago.
The numbers surprised no one. They had been watching. And the numbers recorded Wednesday still run two weeks behind what's coming back from the state.
They could get worse.
VIDEO: Coronavirus origin: Where did COVID-19 come from?
Coronavirus: Where did COVID-19 come from?
"Our COVID rate is over 20 but after you apply a testing credit, we get it down to 14," said Napa County Supervisor Alfredo Pedroza.
He also knows the implication of those numbers.
"People are going to lose their jobs this week. Businesses will decide if they are going to keep their doors open," he said.
For wine merchant Adam Housley, it's a tough reality.
Purple means no service inside and limited tasting outside. The same goes for restaurants. He's frustrated by the state sending mixed messages about how to keep people safe in his business.
[Ads /]
"It's a dangerous thing we're facing," Housley said. "But we know what we're facing. Let's do it right and figure it out."
RELATING: What 250,000 confirmed COVID-19 deaths really means
Napa County is particularly vulnerable because it relies so heavily on tourism.
"We have lost millions of dollars," said Pedroza.
But good for business may not be so good for county health
Bakery owner Toni Chiappetta cannot count how many times she has to tell customers to wear masks.
"Everybody is tired of it," she said. "I get it. People were getting complacent, I think."
Now, they're purple and winter is coming.
Take a look at all of ABC7's Building a Better Bay Area stories and videos here.
If you have a question or comment about the coronavirus pandemic, submit yours via the form below or here.
Get the latest news, information and videos about the novel coronavirus pandemic here
RELATED STORIES & VIDEOS:
- Map: CA counties that can, can't reopen under new rules
- COVID-19 risk calculator: The safest and most dangerous things to do this holiday season
- Want to get a COVID-19 test in time for the holidays? Here's what you need to know
- Updated number of COVID-19 deaths, cases in Bay Area
- COVID-19 Help: Comprehensive list of resources, information
- COVID-19 Diaries: Personal stories of Bay Area residents during pandemic
- California EDD: The most commonly asked questions we get about unemployment and PUA
- Health experts urge flu shots in effort to avoid 'twindemic'
- How to tell the difference between seasonal allergies and coronavirus symptoms
- Here's which mask is better to protect from COVID-19
- First COVID-19 vaccine volunteers in US describe experience as Bay Area launches vaccine trials
- Coronavirus origin: Where did COVID-19 come from?
- What is a COVID-19 genetic, antigen and antibody test?
- What will it take to get a COVID-19 vaccine and how will it be made?
- What does COVID-19 do to your body and why does it spread so easily?
- Here's how shelter in place, stay at home orders can slow spread of COVID-19
- Coronavirus Timeline: Tracking major moments of COVID-19 pandemic in San Francisco Bay Area
- Coronavirus Doctor's Note: Dr. Alok Patel gives his insight into COVID-19 pandemic
[Ads /]