NEW YORK -- It's the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand's owner is discontinuing the striped treat.
"The decision to sunset this product was not taken lightly," a representative for Ferrara, Fruit Stripe's owner, told CNN on Wednesday. "We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns - and overall brand trends for Fruit Stripe Gum."
The iconic gum, which has been sold since the 1960s, came in five flavors: Wet n' Wild Melon, Cherry, Lemon, Orange and Peach. Each pack came with a temporary tattoo of its mascot, Yipes the Zebra.
Ferrara, which also produces other well-known candy brands, such as Trolli, Fun Dip, Pixy Sitx and Nerds, said discontinuing Fruit Stripe was a "difficult decision."
Fans of the classic gum brand might still be able to find it in select retailers nationwide before it sells out one last time, Ferrara said.
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