Sneakerheads camp out for Air Jordans in San Francisco

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Wednesday, January 17, 2018
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Michael Jordan hasn't played in the NBA in 15 years, but his shoes are still incredibly popular. People started camping out in San Francisco on Monday, ahead of Wednesday's release of the new Air Jordans.

SAN FRANCISCO (KGO) -- Michael Jordan hasn't played in the NBA in 15 years, but his shoes are still incredibly popular.

People started camping out Monday in front of the San Francisco Levi's Store on Market Street.

They're here for Wednesday's arrival of some new Air Jordans.

For these folks, these are no ordinary sneakers.

The limited edition Air Jordan 4s, were designed in collaboration with Levi's and sewn with blue denim.

They also cost $225 apiece.

Some of these folks plan to turn right around and sell the shoes, potentially for twice what they paid.