SAN FRANCISCO (KGO) -- Colin Kaepernick's controversial national anthem protest could be helping his jersey sales.
The number 7 jersey is now the best seller at the 49ers online store.
Just two weeks ago, it was the 20th best seller and, at the end of last season, the shirts were on clearance.
RELATED: Supporters react after Kaepernick was no-show at SF church
Not all buyers are fans.
Social media has lit up with videos of people burning their Kap jerseys.
A Kaepernick jersey will set you back $100.
FULL INTERVIEW: 49ers QB Kaepernick responds to national anthem controversy
Click here for full coverage on Colin Kaepernick, and click here for more stories and videos on the 49ers.
Colin Kaepernick jersey now best seller at 49ers online store
EXCLUSIVE: Lindsay Wildlife Experience working to treat animals, ensure its own survival amid pandemic
More TOP STORIES News