New 'Huggies' ad campaign appeases dads


March 14, 2012 12:03:05 PM PDT
One of America's biggest diaper-makers is taking the wraps off a new ad, one designed to appease dads.

Kimberly-Clark, which makes "Huggies," got a rash of criticism when dads were offended by its previous campaign called the "Dad Test." The series of videos on the Huggies Facebook page showed fathers as incompetent caregivers who ignore their babies.

Dads and moms protested on Facebook, arguing that many dads fully share childcare responsibilities. The new video features dads rocking happy babies in their laps.