Blended families are 'not broken' says new Honey Maid ad

ByLA Blake KGO logo
Wednesday, September 10, 2014
(YouTube, Honey Maid)
YouTube, Honey Maid-KGO

What's it like to be in a family with two dads and two moms? Anything but broken, according to a new Honey Maid commercial.

The 2-minute spot takes a documentary-style look at a real "blended" family that resulted from a divorce. Though the families admit it's not always easy, this graham cracker commercial is served with a heaping side of feel-good.

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The spot is part of Honey Maid's "This Is Wholesome" campaign, whose aim is to "celebrate today's American family." The campaign's main ad, released in March, portrays the various types of families found in America, including interracial and same-sex couples.

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The company's new focus on "blended" families is influenced by the statistic that 40% of American adults have at least one "step" relative--a stepparent, a step or half sibling or a stepchild. The information comes from a 2011 Pew Research Center survey, which also found that 70% of these adults are "very satisfied" with their family life (compared to 78% of adults without step relatives).

What do you think of this newest ad? Do you like the company's portrayal of blended families? Let us know in the comments.