Customers flock to new Chick-fil-A in Pleasanton, pitch tents for free food

PLEASANTON, Calif. (KGO) -- Chick-Fil-A is known for their chicken sandwiches, delectable waffle fries and special Chick-Fil-A sauce that you can batter almost everything on the menu in.

RELATED: Former Raider Tony Stewart runs new routes with Chick-Fil-A

Are you a massive fan of the chain? If so, you might be missing out on a promotion that has historically has feverish fans in Pleasanton pitching tents and camping out for free food.

The "First 100" promotion happens every time a new Chick-Fil-A Restaurant opens. The customers who get up bright and early, pitch tents in the drive-thru lane and around the store are rewarded with free food for a year (or 52 meals to be exact.)

According to the chain's website, "Those 'First 100' participants who comply with the official rules will receive a Grand Prize of one Chick-fil-A meal per week for a year."

RELATED: Chick-fil-A dumps coleslaw for kale

The 'First 100' phenomenon hit Pleasanton Wednesday, with fans lining up, wrapping around the newly constructed restaurant for the grand opening on Nov. 17.

Click here for more food stories.