Kit Yarrow, award-winning consumer psychologist and longtime ABC7 contributor, dies at 61

Monday, May 25, 2020

Kit Yarrow, consumer psychologist and longtime ABC7 contributor, dies at 61

Kit Yarrow was a award-winning consumer psychologist, author, consultant and professor at Golden Gate University.

SAN FRANCISCO (KGO) -- A woman with a long list of accomplishments and an expert seen often here on ABC7 News has died.

Kit Yarrow was a consumer psychologist, author, consultant and professor at Golden Gate University.

She's been featured in stories here on ABC7 News for more than 15 years.

Yarrow passed away Thursday from ovarian cancer.

During her battle with cancer she remained kind, strong and brave, raising more than $20,000 for the Ovarian Cancer Research Alliance.

In March, she traveled to Washington D.C. to lobby Congress for research funds to find a cure for the disease.

Yarrow was 61.

Read some of Kit Yarrow's past stories here:

Retail isn't dead! Here's what stores are doing to lure in customers

Bay Area companies use smartphones to personalize shopping in stores

Each day, we are influenced to make thoughtless purchases so here are tips on how to be a better shopper

Generation X learns how to be thrifty

Consumer spending for the holiday season

Using technology to shop better

Hottest sale items on Black Friday

Black Friday shopping secrets

Health group targets McDonald's in new TV spot