Walmart taking new approach to Black Friday

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Wednesday, November 12, 2014
The holidays are on at Walmart.
The holidays are on at Walmart.
Photo by Brandon Wade/Invision for Walmart/AP Images-AP

The world's largest retailer, Walmart, is taking a different approach to Black Friday.



Walmart plans to make certain items available at Black Friday discount prices over a five-day period in late November and early December.



They hope to cater to shoppers who want to get their holiday shopping done on their own schedule.



Data indicates a shift away from shoppers wanting to physically visit stores on Black Friday and more toward shopping throughout the month of December.

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