Ever wonder what happens to the reject fruits and vegetables? You know, that impossibly lumpy potato or that eggplant that's shaped like anything but an eggplant?
Well, the French supermarket Intermarche has found a way to keep those from going to waste: Glorify the inglorious fruits and vegetables. In a funny ad campaign that paints these supermarket rejects to be the next big thing, Intermarche introduces products like "the ridiculous potato" and "the disfigured eggplant." Some of these are even made into juices. They're available in their own section of the store for a discounted price, and, according to this ad, they're flying off the shelves.
Neglected produce of the world, your time has come.
This food waste solution campaign will make you giggle
FOOD & DRINK