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NFL athletes, coaches out in force at Moscone Center in SF

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NFL royalty filled media row this morning at the Moscone Center West in San Francisco, including Bay Area legend Ronnie Lot. (KGO-TV)

NFL royalty filled media row this morning at the Moscone Center West in San Francisco, including Bay Area legend Ronnie Lot.

Also on hand, were ESPN analyst and three-time Super Bowl Champion Mark Schlereth, Hall of Fame player Derek Brooks and college and NFL superstar Doug Flutie.

Even big names from other sports are here in San Francisco, like former UFC Lightweight Champion, Chuck Liddell.

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"My buddy plays for Carolina. Jarod Allen is a friend of mine. I'm looking forward to him getting a Super Bowl ring," said Liddell.

Another familiar face was former 49ers head coach Jim Harbaugh, who is back in the Bay Area.

PHOTOS:The Bay Area hosts Super Bowl 50

Harbaugh just finished up his first year as head coach at the University of Michigan.

He says he's pulling for some of his former players from the 49ers who are in Super Bowl 50... like Vernon Davis and Ted Ginn Junior.

But he says he's focused on Michigan football, not his former team.

When asked: "When you look back at your time here with the 49ers do you get any satisfaction with what happened here last year and kind of the disarray that happened here in San Francisco?" Harbaugh responded by saying, "We're just on our business, you know. I wasn't looking through the keyhole or looking under the door jam. I was concentrating on what we were doing in Ann Arbor."

There's room for artistry at this year's big game.

Charles Fazzino does 3-D pop art and has commemorated the Super Bowl for the past 16 years.

"It really shows the excitement and the experience of the Super Bowl. Especially since it's such a milestone. And it's something that everyone can remember," said Fazzino.

His artwork is available at the NFL store at the Super Bowl in Moscone West.

RELATED: Super Bowl 50 Bay Area events schedule

RELATED: Super Bowl 50 traffic and transit resources

Click here for full coverage on Super Bowl 50.

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sportsSuper Bowl 50Super Bowlnflentertainmentu.s. & worldsecurityshoppingretailathletesSan FranciscoSanta ClaraMoscone Center
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