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Consumers taking complaints to social media

Taking complaints to social media seems to be working for many consumers.
In a 2013 study looking at the top 100 global companies, 10 percent responded to consumers' complaints via social media within an hour. Ninety-three percent responded within 48 hours.

It's not just Twitter engagement. Don't count out Facebook -- ninety-eight percent of brands have fan pages!
Related Topics:
technology social media facebook twitter instagram smartphones shopping business consumer consumer concerns u.s. & world
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