Ayesha Curry

'There's something in here for everyone': Ayesha Curry shares inspiration, hopes for Sweet July

Friday, July 16, 2021

Ayesha Curry shares inspiration behind her Oakland store, Sweet July

"Oakland is a place that has nurtured my family, my husband and I, since we started into our adulthood," Ayesha Curry said. "We started our family here and it's a town that has always embraced us. I feel like Oakland deserves to have nice things."In an interview with ABC7, Ayesha Curry shared the inspiration behind her store Sweet July and what she hopes it will bring to Oakland.

OAKLAND (KGO) -- In an interview with ABC7's Jobina Fortson, Ayesha Curry shared the inspiration behind her store Sweet July and what she hopes it will bring to Oakland.

"Sweet July started out as just a mantra to find those things that bring joy into your life, whether they be big or small, and find ways to celebrate them every day," Curry said. "For me, all of my kids were born in July. I got married in July, and it was this time of extreme happiness."

Sweet July is more than just a store you can visit - it's a website, e-commerce and a quarterly magazine that celebrates diversity and up and coming brands.

"Representation does matter," Curry said. "Sometimes it's just seeing a little bit of yourself in a situation you didn't know you could be a part of to give you that inspiration and push forward to know that you can."

The store is located on 23rd Street in Oakland - and that wasn't just by chance. The block is full of businesses owned and run by women and Black women.

"Oakland is a place that has nurtured my family, my husband and I, since we started into our adulthood," Curry continued. "We started our family here and it's a town that has always embraced us. I feel like Oakland deserves to have nice things."

For more information about Curry's brand, visit SweetJuly.com.

Watch the entire interview with Curry in the media player above.

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