Jimmy G featured hand-drawn designs from previous #49ersWish kids on his custom cleats that he'll debut this Sunday for #MyCauseMyCleats.— San Francisco 49ers (@49ers) December 3, 2019
Their messages to him are everything ❤️🙏 @SFWish @ShoePalace | @TRAGIKkicks pic.twitter.com/KIPC1yPR7b
Both the San Francisco 49ers and Oakland Raiders released videos on social media, showing off the cleats players will be wearing. The NFL campaign began in 2016 and has been popular ever since. Today was Unboxing Day, as players showed off their cleats on social media.
In a statement released by the NFL, Commissioner Roger Goodell said, "Our players are passionate supporters of many charitable causes and serve as changemakers in their communities We are excited to build upon last year's success and work with our players to expand this unique platform that enables them to raise awareness for causes they support."
Here are the cleats @derekcarrqb will wear for the #MyCauseMyCleats weekend. It's great how much he supports @CareForKids -- For more on how you can help Valley Children's on #GivingTuesday ➡️ https://t.co/XofycnACJf— Chris Alvarez (@CAlvarezABC7) December 4, 2019
Cleats📷 via https://t.co/t26PyCYfvf#RaiderNation #ABC7Now pic.twitter.com/r3fu84lW0W
100 percent of money raised through NFL Auction will be donated to the player's charities.
More on My Cause My Cleats https://operations.nfl.com/football-ops/economic-social-impact/my-cause-my-cleats/