Foster Farms to sponsor Bay Area Bowl at Levi's Stadium

SANTA CLARA, Calif. (KGO) -- The first college football bowl game to be played at Levi's Stadium has a new name and sponsor.

The San Francisco Bowl Game Association has announced that it will now be called the Foster Farms Bowl.

It will be played on December 30th, matching up teams from the Pac-12 and Big Ten. It will be aired on ESPN.

The bowl game has had several names since it debuted at what was then Pac Bell Park in 2002.

It started as the Diamond Walnut Bowl and then became the Emerald Bowl in 2004.

In 2010, it was switched to the Kraft Fight Hunger Bowl and then just the Fight Hunger Bowl in 2013.