How to launch your own business

October 16, 2008 5:16:01 PM PDT
With the economy in this state, is now a good time to start your own business? It may well be! Craig Newmark, founder of Craigslist, and David Vinjamuri, author of "Accidental Branding: How Ordinary People Build Extraordinary Brands," share some practical business advice.

Business tips for working moms:

1. Involve children in the business.
2. Understand your family priorities before you get into the business.
3. Know when to say "when"

Vinjamuri's Six Tips:

1. Do Sweat The Small Stuff: Successful entrepreneurs don't just pay attention to the big stuff; they obsessively sweat every detail.

2. Pick a Fight: Successful brands disagree with the status quo. They are vocal about what other brands are doing wrong.

3. Be Your Own Customer: Unlike corporate marketers, successful entrepreneurs are the consumers of their own products. The best work hard to keep these consumer instincts.

4.Be Unnaturally Persistent: Overnight success takes ten to twenty years.

5. Build a Myth: Successful entrepreneurs work to determine the narrative of their brand and how it will be shared.

6. Be Faithful: Successful entrepreneurs figure out who really supports them and keeps listening to them even as their brand becomes more successful!

Buy the book on Amazon: "Accidental Branding: How Ordinary People Build Extraordinary Brands"

In his book, David Vinjamuri examines the people behind some of the biggest and best-known consumer brands today. Of the major, recognizable brands on the market, a surprising number of them are the product of the most highly unlikely entrepreneurs. In Accidental Branding: How Ordinary People Build Extraordinary Brands (Wiley, April 2008), Vinjamuri examines how everyday people with good ideas and genuine passion broke the rules of brand building to become leaders in the consumer marketplace. Vinjamuri explores the personal lives- the relationships, obstacles, and hard work- that were a major part of these 8 entrepreneurs building some of the biggest brands today.

John Peterman of J. Peterman Co
Craig Newmark of craigslist
Gary Erickson of Clif Bar
Myriam Zaoui and Eric Malka of The Art of Shaving
Gert Boyle of Columbia Sportswear
Julie Aigner-Clark of Baby Einstein
Roxanne Quimby of Burt's Bees

About David Vinjamuri:
He teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. Accidental Branding is David's first book.

About Craig Newmark:
He is the founder and Chairman of Craigslist, which is a centralized network of websites for worldwide urban and regional communities. It features free classified advertisements along with discussion boards. There are currently 195 serving all 50 US states, and over 47 countries. Its sole source of revenue is paid employment ads in three cities ($75 per ad for the San Francisco Bay Area; and $25 per ad for New York, and Los Angeles). So 99.2 percent of craigslist advertisements remain free. Its internet traffic is now about a fifth of eBay's. Craigslist has quietly emerged as one of the top 10 internet companies in the world in terms of page views, attracting more than 10 million unique visitors per month. It also has a triple-digit annual growth rate. Website: www.craigslist.org


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