Mattel unveils "computer engineer Barbie"

November 18, 2010 5:27:12 AM PST
The Ken doll in the movie "Toy Story 3" was all about his dream house and outfits, but Barbie? She's a different story.

Mattel unveiled "computer engineer Barbie" at Microsoft's Mountain View campus.

This cultural icon tries to be geek chic, with her pink laptop, Bluetooth smartphone and trendy square glasses. Mattel says it's trying to encourage girls to go into science.

Fewer than 10 percent of American engineers are women.


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