Old Navy takes over iconic San Francisco billboard

Old Navy's new billboard on the I-80 approach to the Bay Bridge in San Francisco, June 7, 2012 (KGO)

June 7, 2012 6:02:45 PM PDT
The Old Navy clothing company has taken over the iconic billboard on the I-80 approach to the Bay Bridge.

For 12 years, commuters saw Yahoo! against the San Francisco skyline, but the company pulled out last December.

Now Old Navy, which is owned by the San Francisco apparel chain Gap, will display an ongoing message of "COME FUN, COME ALL."

The monthly rent for the billboard is between $65,000 and $80,000.