About today's topic:
Does sex sell? What do religion and ritual have in common with successful advertising? Can subliminal advertising really influence our behavior? What effect, if any do health warnings on cigarette packs have on the consumer? We now know the answers thanks to a major scientific study whose surprising findings are revealed in BUYOLOGY, a book which Dr. Mehmet Oz says is "written like a fast paced detective novel" and is hailed as "a fascinating journey inside the consumer brain" by Ori Brafman, bestselling author of Sway.
To find out how our unconscious minds influence how we buy, Martin Lindstrom, one of today's foremost marketing experts, partnered with researchers from Oxford University and launched the single largest neuro-marketing study ever conducted-25 times larger than any such study to date. In a three-year effort costing more than seven million dollars and using two of the most advanced, cutting-edge neuro-imaging technologies available today-the fMRI and SST-scientists scanned the brains of over 2,000 people from all over the world as they were exposed to various marketing and advertising strategies including product placements, subliminal messaging, iconic brand logos, health and safety warnings, and provocative product packaging.
For decades, advertisers, marketers, and consumers alike have held a set of common assumptions about what drives us to buy. Turns out, most of these were dead wrong. His startling results will shatter much of what we have long believed. Some of the many topics Lindstrom explores include:
More than just a wake-up call to advertisers and marketers, BUYOLOGY will captivate anyone who has ever been swayed by a commercial or won over by an ad. Through well-known brands such as Tiffany, Apple, Marlboro, American Idol, Corona and more, Lindstrom is able to explain his brain scan findings to reveal what is really going on in our minds when we see or think about a product.
For more information and videos visit www.martinlindstrom.com
Featured guest:
MARTIN LINDSTROM is one of the world's most respected marketing experts. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA Today, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.
Buy the book on Amazon: Buyology: Truth and Lies About Why We Buy
