Ronnie Kidd, 30, was shot in his car at the intersection of Seventh and Market streets at about 5:40 a.m. on Sunday while he was waiting for a traffic light to change, police Officer John Haney said.
The shooter fled the scene in a car described by witnesses as a dark-colored newer model Audi with tinted windows, Haney said. The car may have been an Audi A4 model, he said.
Kidd was on his way back to his Hayward home after working a double-shift at an event planning company in Richmond, according to Haney.
Haney was joined at a news conference at Oakland police headquarters this morning by members of Kidd's family.
Kidd's mother, Evelyn Coleman, said he had stopped by her home in West Oakland to pick up house keys from his wife, as his wife and children always spend Saturday night with her so that they can attend church in Oakland on Sunday morning.
Fighting back tears, Coleman said, "He was a very good young man who had never been in any trouble and loved his kids and his wife."
Kidd's wife, Sireena Kidd, said, "Whoever did this caused a lot of pain because he had friends everywhere and loved people."
She said Kidd "stayed out of the way" and didn't live the kind of lifestyle that would put him in harm's way.
Sobbing, Sireena Kidd said, "He didn't deserve this at all."
She asked for anyone who witnessed the shooting to come forward.
Ronnie Kidd is survived by three sons, ages 10, 8 and 4. Sireena Kidd is the mother of his two youngest sons.
In addition to his mother and wife, about 10 other family members attended the news conference.
Haney and Oakland police spokeswoman Johnna Watson joined Kidd's family in asking for the community to come forward with information about the shooting.
Haney said police don't know a motive for the shooting and are looking into the possibility that it could have been the result of road rage.
