The Milk Processor Education Program says it needed a new hook to help declining sales.
The new ads, which started Monday, have the tagline "Milk Life."
The campaign features ordinary people and highlights the nutritional benefits of milk.
The Milk Processor Education Program says it needed a new hook to help declining sales.
The new ads, which started Monday, have the tagline "Milk Life."
The campaign features ordinary people and highlights the nutritional benefits of milk.