San Francisco conference showcases new technology in cannabis industry

SAN FRANCISCO (KGO) -- Some say it's one of the hottest and fastest growing parts of the tech industry. It's not virtual reality, or self-driving cars, but the technology of marijuana.

The New West Summit is a legitimate business conference showcasing the latest developments within the cannabis industry.

As the industry grows up, it's starting to need a lot of the same things other industries need, everything from specialized software to investors. Watch the video above for Jonathan Bloom's full report.