Auto enthusiasts flock to auto show at Moscone Center

SAN FRANCISCO (KGO) -- Shopping and football are as much of a holiday tradition for some people as time with friends and family, but a lot of Bay Area people have another favorite to add to that list, a visit to the San Francisco International Auto Show.

In 1928, Herbert Hoover told people to expect a chicken in every pot and a car in every garage. At San Francisco's Moscone Center this weekend there are no chickens, but 600 cars.

Car shows have changed a lot through the years. Companies used to tout style. Now, consumers demand more than that, according to show director Kevin Diamond.

"Where you get changes now is the technology that goes into cars," Diamond said. "Fuel economy. Safety. Airbags?"