VIDEO: Stranded kite surfer rescued in Santa Cruz County after writing 'HELP' in rocks

DAVENPORT, Calif. (KGO) -- A creative SOS got a kite surfer to safety after he got stranded on a Santa Cruz County beach.

CAL FIRE CZU shared video showing the rescue near a steep cliff south of Davenport Landing on Sunday.

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Officials say the kite surfer used rocks on the beach to spell out the word "HELP."

A private helicopter saw the message and called for assistance, but there was no word how long the surfer had been stranded.

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ABC7 News was told he was not hurt and only needed help off the beach.