Virgin group founder @richardbranson really knows how to throw a press conference: with champagne -- sprayed everywhere. #innercirclelife pic.twitter.com/NlhL6o4k3L
— Jonathan Bloom (@BloomTV) June 21, 2017
Sir Richard Branson announced an exclusive partnership between the two companies in San Francisco.
Under the deal, Virgin will offer an iPhone exclusive cellular plan, called "Inner Circle" that offers unlimited data, text and calls.
.@richardbranson is in San Francisco to relaunch @VirginMobileUSA in partnership with @Apple, as an iPhone-only carrier. #innercirclelife pic.twitter.com/9jdcH6fwxq
— Jonathan Bloom (@BloomTV) June 21, 2017
It also means Virgin will stop selling Android devices, making the company the first and only iPhone-only carrier in the U.S.
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Branson says Apple is a company he has long admired.
"Virgin and Apple live by values that focus on the customers and their needs, we love disrupting industries, to bring delight and bring great satisfaction," said Branson.
The unlimited @VirginMobileUSA plan (with perks) is $1 for the first year when you buy an iPhone -- and $50/month thereafter. pic.twitter.com/zqYXCnBOi2
— Jonathan Bloom (@BloomTV) June 21, 2017
The Virgin Mobile deal is $1 for the entire first year. And after the launch promotion, it's still a single dollar for the entire first six months.
To qualify, customers need to purchase an iPhone from either Virgin or Apple.
After the first year, the plan goes up to $50 a month.