VIDEO: Ad campaign aims to improve San Francisco's image

SAN FRANCISCO (KGO) -- A new San Francisco civic pride campaign has been announced Thursday in response to the negative national narrative about the city.

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The "Always San Francisco" campaign highlights the city's most iconic sights and sounds with a minute-long commercial aimed at attracting tourists.

According to the campaign's website, "'It All Starts Here' is a civic pride campaign launched by a collection of committed business leaders to engage, activate and inspire San Franciscans to articulate their love of our City and send a message to the country that we refuse to be defined by our challenges."

The campaign is officially launching during a Civic Pride Festival, held from 11 a.m. to 5 p.m. on Saturday, Oct. 21 at The East Cut Crossing, 200 Folsom Street in San Francisco. The general public is invited to come and enjoy live music and more.

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Learn more about #ItAllStartsHereSF here.

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San Francisco faces one of the biggest challenges, to enhance the city's image and not give credence to what others are saying about ongoing issues.

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