Rachel Michelin, President California Retailers Association, says parents are investing more because of how abruptly school ended last year.
RELATED: COVID-19 study: School ventilation systems could play role in stopping spread
"It's a whole different dynamic of really figuring out what is it your kids need, in a way that's not your traditional going to the store and buying the crayons and color pencils," Michelin said.
The National Retail Federation did some polling and found that, they're looking at record sales.
"We're anticipating breaking the record, having record spending for back to school but it's going to be in different supplies. Parents are now investing in electronics, they're investing in laptops, they're investing in headphones, they're investing in things to support distance learning," Michelin said.
She hopes teachers still release a list for parents and students to get so at least there could be some familiar structure.
RELATED: In shift, Trump says some schools may need to delay opening amid coronavirus pandemic
"It's important because that is part of the transition from going back to school. To have that structure I think is going to be really important for the success of our kids and back to school shopping is definitely a piece of the structure that I think our children need," Michelin said.
Her daughter is going into seventh grade and misses this part before going back to school.
"I know my daughter who's going into seventh grade- she misses that. That's kind of the rite of passage right, this time of year, you go you buy all your school supplies your backpack- your new lunch box. And that's not happening," Michelin said.
It's hard to say when or if there will be a back-to-school shopping rush.
"Do parents wait and come October that's when you see this rush to the stores to buy those types of supplies and right now you're seeing a rush on electronics. I don't know it's a different dynamic," Michelin said.
RELATED: COVID-19 learning pods: Here's how they work and what Bay Area schools say about them
Majority of California schools not returning to in-classroom education will impact the economy.
"The impact that will have on the economy of California and particularly local economies because of the sales tax revenue they're losing, that makes me sad as well," Michelin said.
At Classic Designs School Uniform, Operations Manager Todd Kirk says businesses is slower.
"We can have upwards of $50,000 dollars in sales, right now with our newer suppressed system we are kind of lucky to make $3,000. A lot of parents being unsure of what the school year is going to be like, should I buy now in case things run out or should I buy later incase school never starts," Kirk said.
He also added the uniform purchases parents are making are for Zoom calls.
"Based on the former Zoom meetings of the spring semester they want to have uniforms on their children during the Zoom meetings in this upcoming fall semester. They feel like it would bring more of a sense of unity keep them more focused," Todd said.
If you have a question or comment about the coronavirus pandemic, submit yours via the form below or here.Get the latest news, information and videos about the novel coronavirus pandemic hereRELATED STORIES & VIDEOS:
- COVID-19 Help: Comprehensive list of resources, information
- Watch list: Counties where COVID-19 is getting worse
- MAP: Everything that's open, forced to close in Bay Area
- Everything to know about CA's confusing reopening plan, summer shutdown and what comes next
- From salons to dinner parties:Experts rate the risk of 12 activities
- Coronavirus origin: Where did COVID-19 come from?
- Life after COVID-19: Here's what restaurants, gyms will look like
- What is a COVID-19 genetic, antigen and antibody test?
- What will it take to get a COVID-19 vaccine and how will it be made?
- What does COVID-19 do to your body and why does it spread so easily?
- Here's how shelter in place, stay athome orders can slow spread of COVID-19
- Coronavirus Timeline: Tracking major moments of COVID-19 pandemic in San Francisco Bay Area
- Experts compare face shield vs. face mask effectiveness
- COVID-19Diaries: Personal stories of Bay Area residents during novel coronavirus pandemic
- Coronavirus Doctor's Note: Dr. Alok Patel gives his insight into COVID-19 pandemic