Marc Benioff announces donation to help end family homelessness in San Francisco

SAN FRANCISCO (KGO) -- Salesforce CEO Marc Benioff announced Tuesday he and the company will donate $3 million toward ending family homelessness in San Francisco.

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He made the announcement at the grand opening of Salesforce Tower.

The philanthropic arm of the company will donate $1.5 million to the initiative, which will be matched by Benioff and his wife Lynne.

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The money is being raised for the Heading Home Initiative, a joint effort conceived by late San Francisco Mayor Ed Lee and the City and County of San Francisco along with the San Francisco Unified School District, private philanthropy and Hamilton Families.

"Homelessness is the most urgent issue we face in San Francisco and it is unacceptable for any child to sleep on the street," Benioff said in a statement. "As a city and community, we have a moral obligation to make sure that every person and family in our city has a home. Lynne and I are proud to support the tremendous work of Hamilton Families and the Heading Home Initiative to end family homelessness."

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