"Fashion on the Square's" hot new designers

July 16, 2008 12:00:00 AM PDT
Fashions for the whole family: A preview of hot new designers from "Fashion on the Square."

5th Annual Fashion on the Square
July 19, 2008
12 p.m. Entertainment and Raffle
2 p.m. Runway Show
Union Square, San Francisco

Fashion On The Square features emerging international designers chosen from a word-wide search to showcase their designs. There are local designers as well. Attendees can watch for free, standing from various vantage points in Union Square; there are limited seats still available and can be purchased at www.tixbayarea.com - search "fashion." VIP is sold out; regular tickets are $40/each or $70 for 2.

For more information visit www.fashiononthesquare.com.

Featured designers

Designer: Virgil Ortiz
Description: Each piece exquisitely crafted by Virgil Ortiz; Wildflower halter, all leather; paired with the Hummingbird skirt, all leather .
Price: Halter $150; Skirt $350
Price Range: $150 - $2000
Purchase: www.virgilortiz.com or call 505.255.5274

"The thought has never crossed my mind to be anything other than an artist and fashion designer. Art is in my blood".

Heavily sought out by celebrities and collectors alike, supernova American Indian fashion designer Virgil Ortiz is taking Native fashion to the next level. After a highly successful collaboration with fashion mogul Donna Karan, Ortiz has since launched his own line Indigene; luxury outerwear, handbags, accessories, cashmere and t-shirts all bearing the signature marks inspired by his highly stylized ceramic imagery. Ortiz's designs are a captivating balance between the provocative, edgy and traditional. Ortiz's professional agenda goes beyond the wealth and notoriety of his talent. He's intent on creating opportunities for children and his community that reflect the legacy of his ancestors as well as promoting global awareness of Pueblo culture. "I have something very important to do before I go. I want to preserve my culture and inspire our youth to accomplish whatever it is they dream to be." Web site: www.virgilortiz.com

Designer: Brenda Vaughn - B.Wear
Description: Chartreuse Silk square neckline sleveless pencil dress with chartreuse organza sash
Price: $230.00
Price Point: $75
Purchase: Call B. Vaughn at 510.472.6837 or email bridgett.vaughn@yahoo.com

B. Vaughn is a designer and stylist originating from the plains of Sacramento, CA. Designing since the age of 7, her creativity was instilled by her mother the infamous designer Em Johns-Vaughn. The gift was perfected in her mother's boutique while assisting in the creation of custom pieces for the likes of Loretta Devine, Jewel Diamond-Taylor, and Debbie Allen to name a few. Creating funky, eclectic couture wear for family & friends was a hobby while working as director of a school for troubled youth. In 2003 B. Vaughn answered God's call and left her career to begin her divine assignment. B.Vaughn's business appropriately called B.Wear is a divine gift - given to inspire women through transformation. All items are styled to perfection and provoke truth. Each piece calls and demands a woman to be her true self?so B. Wear! Contact: B. Vaughn. 510.472.6837. bridgett.vaughn@yahoo.com

Designer: Verona Jane Gordon
Sable Farms, PO Box 820006, Chisamba, Zambia
Tel.: 00260 211 213808
Tel. Cell 00260 097 8964771
Email:zambie2@yahoo.com or vjvcouture@gmail.com

Verona Jane Gordon is originally a rural farm girl from Central Zambia. She studied fashion in Cape Town with distinction, and has now returned to her country to pursue her carrier in fashion design there. By showing the world what real Africa is made of and the beauty that lies with in! Her designs are Afro-centric inspired by the conversion of classic lines into cultural silhouettes and styles. Attributing to the print and formation of fabrics that she finds challenging to set a design contributing to the message in the designed fabric. Verona is an independent designer, who is inspired by natural beauty which she manipulates into a creative piece of fashion. Her wearer is yet of great importance to her, her garments create a powerful feeling within, she feels that everybody should have at least a couple of these types of uplifting garments to be worn with pride, and passed on to others to enjoy.

Designer: Verona Gordon
Description: The garment is a supporter's outfit of say a football game, rugby, etc. It represents and is made in the country colours; in this specific case the country being Zambia. A garment made for those proud supporter of their teams. It could also be made to specifics in other colour as not in country colours.
Price: $300
Price Range: $80 to $400
Purchase: In Union Square Saturday; the designer is not in mass production

Retail Line: Apple Bottoms
Description: Child's pink hooded top and denim pants
Price: $75
Price Point: $70
Purchase: Macy's

Retail Line: Apple Bottoms
Description: Woman's jeans and top
Price: $105
Price Point: $75
Purchase: Macy's

Apple Bottoms was created over five years ago by Rapper Nelly. The line has become extremely successful with women as they are made for the signature 'apple bottom' and made exclusively for women. It's first target audience was sizes 2 - 8 and the line quickly expanded to plus size women. Now the line has expanded to children, lingerie and accessories. At Fashion On The Square the entire Apple Bottom collection will be shown from childrens to adults.

Designer: Rev. Randy Rowden
Description: Two-piece gray 100% wool suit with crewneck polyblend pullover; pockets give the saffari appeal; casual for dinner or dress for success
Price: $385
Price Point: Custom is $450; Regular is $250
Purchase: www.oxfordway.com

Randy Rowden was raised in St. Louis Missouri. Rev. Rowden began his quest for Fashion at the age of sixteen doing part-time work for a Men's Specialty Store as a "Porter" cleaning floors and running errands. Until the on-staff Tailor took an interest in him and taught him the trade of tailoring and alterations. He began to experiment on men's slacks, creating designs that spoke to the trends of the late sixties. He continued to serve his apprenticeship at the Bluebeards Men's Store until graduating high school and then he went on to graduate from Alameda Junior College with a degree in Tailoring and Alterations. For thirty years Rev. Randy has been involved in the Men's Apparel Industry. He has left his mark on many local retail outlets from small specialty Men's stores to department stores such as Emporium and Macy's. In 1984 Rev. Randy met and worked with the owners of a high-end Men's Suit Store. This was the beginning of three decades of trend setting for men's fashion in the urban communities. From Richmond's Hilltop Mall to San Leandro Bayfair Shopping Center Rev. Randy's fashion sense and fashion forecasting dominated the Bay Area men's apparel consciousness. Now Reverend Randy has started his own design house appropriately named for the company name he established along with his co- laborers, " The Oxford Way Tailoring Men's Suit Ltd." The difference between dressed and well dressed. This level of excellence has helped the Oxford Way to maintain its standards of Prominence, Prestige, Pride, and Purpose. Understanding this, our motto, " Where there's a Will, ... there is a Way" ... the Oxford Way. Web site: www.oxfordway.com


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