Cereal ads fueling childhood obesity

October 26, 2009 11:20:46 AM PDT
Some of the worst cereals for children are getting the biggest advertising push.

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Yale University researchers say cereals marketed to kids are full of sugar and low in fiber. It found the average preschooler sees more than 600 cereal ads a year on TV. Most are for types with the worst nutrition ratings.

Those include Lucky Charms, Corn Pops and Cinnamon Toast Crunch. Researchers say children want what they see and this is helping fuel a childhood obesity epidemic.

"Well, I don't know how they came to their conclusion that they are the least nutritional products," says cereal maker spokeswoman Elaine Kolish. "Because children's cereals that are advertised in our program are low in calories. They are chock full of vitamins and nutrients."

The findings will be presented at a meeting on obesity in Washington.

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