11:35 a.m.
New gold rush for app developers
Over 1000 sensors on screen for touch capability LED screen with IPS technology that gives you wider visibility for sharing
11:30 AM
Steve Jobs back on stage
Do we have what it takes to create a 3rd category between a laptop and a smart phone? We think we've got the goods. We think we've done it.
Over 75 million people know how to use iPad since they know how to use iPod and iPhone.
iTunes Store, App Store, iBookstore = over 125 million accounts with credit cards all enabled for 1-click shopping. Over 12 billion downloads from these stores. At scale and ready for the iPad.
Our most advanced technology in a magical and revolutionary device at un unbelievable price. -- Steve Jobs.
Reason Apple can do this - always tried to be at the intersection of technology and liberal arts. Combination has let us make the creative products at Apple.
11:22 a.m.
Wi-Fi model 16 GB $499
32GB $599,
64GB $699
With 3G
$629, $729, $829 (16GB, 32GB, 64GB)
Shipping in 60 days for wifi models
90 days for 3G models.
Can buy a keyboard for the iPad
11:19 a.m.
Hope to have international deals by June. All iPad 3G models are unlocked. Use new GSM micro SIMs. (for international users) - more to come for international users.
Price: starts at $499
11:15 a.m.
Hoping iPad will also be great for textbooks - Jobs.
iWork for iPad. Phil Schiller speaking.
At work for a year to see if they could create a suite of app's to make presentation slides, work processing and spreadsheets. They have done it. New versions specifically for iPad.
$9.99 for these applications for each of these app's. Buy on the Apple Store.
11:12 a.m.
Steve Jobs back on stage Wants to talk about iTunes Sync's with USB just like iPhone and iPod. Can sync photos, movies, music, TV shows, contacts, bookmarks & app's just like iPhone and iPod. Wi-Fi - every iPad has Wi-Fi in it. But we're also going to have models with 3G cellular wireless data built in. 2 plans: up to 250 MB data per month for $14.99 (plan that will satisfy most people) Unlimited data plan for $29.99
Breakthrough deal with AT&T to provide service. AT&T will throw in free use of AT&T Wi-Fi hotspots throughout US. Activate service right on iPad. No contract. Prepaid, cancel anytime.
10:55 a.m.
Company called Brushes is now demonstrating another app.
Electronic Arts now going to demo games. Travis Boatman.
Not clear yet when iPad will be selling. It's clear that Apple needs support of app developers to create enhanced or new app's for the large 9.7" screen. So lead time is needed for this to happen. It appears that some special invited partners were given only two or three weeks' lead time to start working on modified app's. You might say the iPad is a work still in progress.
Last up, MLB.com. Chad Evans. With larger screen space, they can show game video as part of a baseball mobile game.
Steve Jobs back on stage @ 10:52 am.
E-book reader. Amazon has done a great job with Kindle. We're going to stand on their shoulders and go a little further. New app is called iBooks. Has a book shelf. Opening new iBook store. Penguin, Harper Collins, Simon & Schuster, Macmillan & Hachette all signed up.
10:43 a.m.
Month-long standby battery life
Can watch an entire movie on a trans-Pacific flight with 10 hour battery life
App store - Scott Forstall, SVP iPhone Software - speaking now
iPad can run virtually all app's already available in the iTunes store now.
Showing off Facebook app right now. You can scale the app's up to fill the screen.
ESPN X Games Snocross - demo'ing this game to show off graphics capability.
Apple is releasing the SDK (software developers kit) today to allow developers to start building app's for the iPad. If you create an iPad specific app, it will be featured front & center.
They invited a few developers to come to see the iPad two weeks ago to see what they can do with the iPad. Gameloft's Mark Hickey is on stage to show off what they could create. Nova on the iPad, compared to the iPhone and the iPod, has more flexibility to control the game. Ability to interact with game as never before. More firepower, etc. Form Factor opens up new opportunities to create better games.
The New York Times is being brought on stage. Martin Nisenholtz speaking for NYT. Came out 3 weeks ago to develop new app for the iPad. Wants best of digital, best of print. Capture essence of reading newspaper online.
Front page - tap into articles or skip ahead to specific sections. Save articles & sync to iPhone for later reading. Reading experience is great. Can resize text size, change number of columns. Watch videos posted in paper. Can hit update for breaking news.
Just the beginning, Nisenholtz says. Psyched to pioneer the next generation of journalism.
10:30 a.m.
He's showing Pixar's Up movie. Now demo is wrapping up.
- 0.5 inches thin
- 1.5 pounds
- 9.7 IPS display (super high quality) - great angle of view
- Full capacitive multi-touch sensors
- 1 Ghz Apple A4 custom chip
- 16GB - 64GB flash storage
- 16, 32 or 64 GB flash storage will be available
- Bluetooth 2.1, and wi-fi 802.11n
- Accelerometer & compass, 30-pin connector, speaker, microphone
- Battery: 10 hours of battery life
10:27 a.m.
Jobs is now doing a demo of searching for restaurants on a map, then pulling up a Google maps photo of the restaurant.
Going to YouTube now to demo video play capability. I see an active Wi-Fi logo in the corner of the device, so it looks like he is operating on a Wi-Fi network. But we're still waiting to hear about a mobile carrier. If it is a Wi-Fi only device, the iPad would be like an iPod Touch that connects only wirelessly. My suspicion is that it has to have carrier connection capability, too, if it's going to be a useful tool. We'll have to wait for him to provide those details.
10:25 a.m.
The iPad has the same access to the iTunes Store to buy music, TV shows, etc. Question left unanswered is if this is a Wi-Fi device or one that's connected to a mobile phone carrier. He's very focused at this point on showing off the iPad's features.
10:20 a.m.
Jobs is showing what a great browser it is. He's navigating with his fingers on the iPad's touch screen. Has shown National Geographic, Time magazine websites. Zooms in on photos.
Now demonstrating email. Tapping on an icon for a PDF file, and it opens. Keyboard pops up to compose email. It appears large enough to do standard two hand touch typing.
Now demonstrating photos.
He has not mentioned exact dimensions or price of iPad yet.
10:15 a.m.
Jobs is now demonstrating the iPad. He's seated in a black chair, and the image is being projected on a big screen on stage. He's dressed in his usual black turtleneck and jeans and running shoes. Looks a big healthier, voice seems to be stronger than his last public appearance last year.
10:13 a.m.
It's a tablet computer. Looks like a larger iPod.
Very thin. Can customize home screen. This device allows you to browse Web - best experience ever. Phenomenal, Jobs says. Incredibly great. Way better than a laptop or a smart phone.
Can turn the iPad any direction and the display auto-rotates. Incredible for mail. See inbox. Virtual keyboard. "It's a dream to type on." Photos - grouped in photos, flick thru them.
Built in calendar.
Great address book. Great maps application.
10:10 a.m.
Is there room for a 3rd category of device in the middle, between a laptop and a smart phone? Bar is pretty high to create a new category. Have to be far better at some key things.
Has to do browsing, email, photos, watching videos, music, games, eBooks. Has to be better at these tasks than a laptop or a smart phone.
Some people thought it would be a netbook. But they're not better an anything, says Jobs.
They're slow, low quality displays and run PC software. Not better than a laptop, just cheap laptops.
Think we've got something that is better.
iPad. That's the name.
10:01 a.m.
Steve Jobs walks on stage to standing ovation of staff and special invited guests in front rows.
Says he has some updates first.
iPods - 250 million iPods sold since 2001.
Retail stores: now have 284 retail stores and last quarter, had over 50 million visitors last quarter.
4th store in New York on Broadway near Lincoln Center.
App Store: 140,000 applications now in the app store. A few weeks ago, announced 3 billion downloads of applications in about 18 months.
Lastly, started Apple in 1976 - 34 years later, just ended 1Q 2010 quarter with $15.6 billion in revenue, a record.
Apple is now an over $50 billion a year company.
3 product lines: iPods, iPhones & Macs. All 3 are mobile devices. Apple is a mobile devices company.
How does Apple stack up against other companies? Apple is the largest mobile devices company now in the world.
Larger than Sony's mobile business, larger than Samsung's mobile business, and bigger than Nokia.
