Restaurants name themselves after roadways

April 7, 2010 9:04:58 PM PDT
Diners are in one way hitting the road in the Bay Area, as restaurants are being named after regional highways.

Foodies can be swept away to a highway in southern Italy in the Marina, or get a taste of Burgundy on a French highway on Mission, or avoid exotic locales for Highway 24 in Oakland.

A16, both a popular Marina restaurant and an Italian highway running through the southern part of the country, lead the trend when it opened six years ago.

"When you're trying to bring the food and the wine and the atmosphere of a region, what better way to pay tribute to that region than by using the name of a subway stop or the name of a highway," A16 executive chef-partner Liza Shaw said.

SR24 in Oakland picked a more local namesake to reflect its American comfort food menu.

Read the full story in Thursday's Bay Area edition of the Wall Street Journal.


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