"Meg the Magazine" features 48, glossy, full-color pages outlining Whitman's plan for California.
Whitman's campaign refused to say how much it will cost to print and mail the magazine to a 500,000 GOP households.
But observers believe it cost at least a $500,000. Whitman has vowed to spend $150 million of her own fortune on her campaign.
Whitman built that wealth as the former CEO of eBay.