FTC calls on advertisers to encourage healthy foods for kids

Regulators say some companies have already begun to do this. The Federal Trade Commission is calling for advertising that encourages kids to eat vegetables, fruit, whole grain, and fat free or low fat milk products, as well as fish and other foods that contribute to a healthier diet.

It also wants sugars, transfats and sodium in foods marketed to children to be limited.

The proposals are strictly voluntary and don't call for any additional regulations.

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