"Well it's incredibly inspiring; the beauty of the interaction of the bay and the water is inspiring to me," artist Leo Villareal said.
In San Francisco, at least, Villareal is about to become a household name. And while you may have seen some of his previous works, this one is bound to go viral.
The 25,000 LED lights are placed on 300 of the span's vertical cables. But don't worry, drivers crossing the bridge won't be able to see the display unless they look in the rear-view mirror.
Restaurants and bars along the Embarcadero were filled with people Tuesday evening ahead of the official unveiling.
Private donations paid for the $8 million illuminated artwork that will be on display from dusk until 2 a.m. for the next two years.