Functional fashion? H&M predicts 'smart clothes' will overtake watches, health apps

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Tuesday, November 16, 2021
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H&M's chief technology officer tells Bloomberg the company is pushing to make "smart" clothing mainstream.

A top executive for clothing company H&M is laying out his vision for the future of fashion.

The chief technology officer, Alan Boehme, tells Bloomberg the company is pushing to make "smart" clothing mainstream.

One example is jackets that can monitor your heart rate or hydration levels.

Boehme predicts "smart clothing" will compete and eventually overtake wearable watches or health apps.

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