10-foot-tall concrete letters to be installed welcoming people into SF's Bayview

SAN FRANCISCO (KGO) -- San Francisco's Bayview neighborhood is making a name for itself.

10-foot-tall letters spelling out "BAYVIEW" were installed Monday off Third Street, near Meade Avenue.

RELATED: Portola District's multi-mural community art project builds long-lasting relationships through murals

It is a community-designed initiative by the Bayview Community Parks Project.

The engineering firm behind it says the letters are designed to be visible from the Bayshore freeway.

RELATED: Prison Renaissance program uses art to end cycles of incarceration from inside San Quentin

"We wanted to create a special sort of identity for the Bayview," said Phillip Gangan, HOK Marketing Coordinator. "It's one of the biggest neighborhoods here in the city, but has been historically marginalized and neglected over the years and so hopefully this creates a new identity and a new gateway into this part of San Francisco."

Each letter is made of cast-in-place concrete and will be covered in tile that comes from the neighborhood.

RELATED: Street art for a cause: Mega mural in Oakland shares message to end global hunger

"The individual letters will be overlaid with mosaic tile whose colors celebrate the community's African and Native American heritage," according to a press release.

Landscaping will also be added to the area, including a grove of Bay trees.

Copyright © 2021 KGO-TV. All Rights Reserved.