Explore Filipino flavors at The Baker's Son

HOUSTON, Texas -- The rich flavors of Filipino bread and desserts come alive at The Baker's Son. It's run by the Valerio family, who say baking isn't just a tradition - it's in their DNA.

The owner, Ariosta Valerio, is a third-generation baker. "The Baker's Son pays homage to the previous generations of bakers that came before me," Valerio said.

His father started in the bakery business in the early 1950s, and now, through his three sons, the fourth generation is stepping up.

"The Baker's Son is known for selling traditional Filipino breads. We also try to put a modern twist to some of the Filipino flavors," John Valerio said.

The bakery's menu features a wide variety of Filipino specialties, with the star ingredient being ube, a purple yam native to the Philippines.

Click the video above to see the story.

The Baker's Son is located at 8025 Main Street.