Ludacris delivers stay in school message to SF students

November 5, 2010 10:52:50 PM PDT
How do you convince at-risk kids to stay in school and to on to college? The Bill and Melinda Gates Foundation and Viacom came up with what they think is a solution. It is a campaign called "Get Schooled" and it features the rap star "Ludacris."

Students at Thurgood Marshall High School in San Francisco were energized by MTV host Sway Calloway. He came with a message.

"What do you want to be when you get out of school?" asked Calloway.

San Francisco was one of 10 cities visited by Get Schooled, a campaign to encourage students to go onto college. However, it is not their teachers or parents telling them this, it's the performers they hear on the radio or on their iPods.

"We are brining in talent that they listen to on a daily basis, they hear on the radio and we have an opportunity to reiterate that message and do it from a source that is unexpected, but also one that will excite them," says Carole Rava Treat from the Get Schooled campaign.

"One of the things I appreciate from events like this, is that they are bringing celebrities who actually went to college, so it's not only people saying 'Go to college,' it's someone saying 'I did exactly what I am telling you to do,'" says Thurgood principal Guillermo Morales.

"Actually when I was in college, I studied business because in the music industry a lot of people say it's 90 percent business, 10 percent music. So it's important that you understand that education is extremely important," says Ludacris.

The message they got was, "If they did it, so can I."


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