If the announcement had come from any other company, it would not have made as much of a splash.
As usual, Steve Jobs provided the interface between technical jargon and an evolution of the iPhone from what might be perceived as a consumer toy, to a mobile computing tool for business people.
Thursday, Apple announced a software kit for outside developers. In the future, the iPhone will work with everything from Microsoft Outlook, to medical diagnostic programs, even games which will no longer need joysticks.
Apple's plan includes $100 million in venture capital money and an online store for selling the upcoming programs.
"I think Apple is saying we heard the feedback from the developers, they said Web apps wasn't enough. They wanted to be able to develop native applications for the platform and they responded," said Van Baker, an industry analyst.
Casual users might notice a difference, as well. David Peery says he might give the iPhone another try if it can help him run his real estate business.
"That definitely makes a difference. That's compelling. If they can improve the battery life, I think that's a big deal," said Peery.
When Apple releases the new software in June, it will be free to anyone who already has an iPhone or who buys it. In fact, it will also work on an iPod Touch. However, if you want it in that unit you will have to pay for it. Apple says there will be a nominal fee. It hasn't said how much yet.
