The 49ers is teaming up with CAA Sports, an entertainment and sports agency, to sell the naming rights for the proposed $937 million stadium.
CAA Sports is a division of Creative Artists Agency, which represents more than 650 athletes in baseball, football, hockey, basketball, soccer, tennis and golf, in addition to coaches, on-air broadcasters, and sports personalities.
The 68,500-seat stadium will be built next to the Great America theme park and is scheduled to open in 2014.