It's helping a 4-year-old boy deal with the apprehension and embarrassment of getting glasses for the first time.
Noah Fisher of South Carolina was having a hard time adjusting because he thought everyone would laugh at him.
So his mom, Lindsey, enlisted the help of friends and family on Facebook.
She created the Glasses for Noah page, which quickly gained hundreds of likes.
People started to post pictures of themselves wearing glasses to show him there is nothing to be ashamed of.
His mom says he gets a little more confident with every picture that comes in.
