Customers flock to new Chick-fil-A in Pleasanton, pitch tents for free food

PLEASANTON, Calif. (KGO) -- Chick-Fil-A is known for their chicken sandwiches, delectable waffle fries and special Chick-Fil-A sauce that you can batter almost everything on the menu in.

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Are you a massive fan of the chain? If so, you might be missing out on a promotion that has historically has feverish fans in Pleasanton pitching tents and camping out for free food.

The "First 100" promotion happens every time a new Chick-Fil-A Restaurant opens. The customers who get up bright and early, pitch tents in the drive-thru lane and around the store are rewarded with free food for a year (or 52 meals to be exact.)

According to the chain's website, "Those 'First 100' participants who comply with the official rules will receive a Grand Prize of one Chick-fil-A meal per week for a year."

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The 'First 100' phenomenon hit Pleasanton Wednesday, with fans lining up, wrapping around the newly constructed restaurant for the grand opening on Nov. 17.

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