Tougher than the pandemic? Massive snowfall impacting Lake Tahoe tourism, business

ByGloria Rodriguez KGO logo
Wednesday, March 22, 2023
Tougher than pandemic? Massive snowfall impacting Lake Tahoe business
The massive snowfall in Lake Tahoe is having a big impact on tourism as the storms have dumped massive piles of snow on cabins and businesses.

LAKE TAHOE, Calif. (KGO) -- The massive snowfall in Lake Tahoe is having a big impact on tourism.



The storms have dumped massive piles of snow on cabins and businesses.



RELATED: Tahoe resident details dangerous conditions as ski resorts close



That means customers can't even get inside some restaurants, shops, and hotels.



Za's Lake Front is a restaurant in Tahoe City that's been open in the area since 1988.



RELATED: Incredible video roundup shows snow across CA

From Los Angeles to Truckee to Mission Peak. A stunning amount of snow has swept across the Golden State. These videos shows the best moments.


The owner said this winter has been tougher on his business than the COVID-19 pandemic.



"I think we were down 25 percent in January," said Jonny Roscher, Owner of Za's Lake Front Restaurant. "We were down like 33 percent in February. And we're down, so far this month, we down about 38 percent. So, this month... March is usually one of the biggest months of the year. When you look at the numbers, it's really hard."



But the storms have left ski resorts in Northern California anticipating a big boost in business.



RELATED: This could be 2nd snowiest winter in Sierra since 1983, UC Berkeley lab reports



The Palisades Tahoe resort said it had to close on multiple occasions to dig out but that could translate to more days of business.



The ski resort is extending its season to Memorial Day.



CNN contributed to this report.



Now Streaming 24/7 Click Here

If you're on the ABC7 News app, click here to watch live


Copyright © 2024 KGO-TV. All Rights Reserved.